It is conventional knowledge for most parents and upcoming new students to constantly look into college's or a university's social media page not just for news or updates, but more importantly for signals and proof of the institution's culture, the community norms and activities that will resonate to their personal and educational instincts. Explicitly saying: that this university is where I will "fit in", where I will enjoy the support of the community and where I will accomplish my goals and aspirations.

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